For decades, freight brokers have felt the impact of the industry moving faster than their capabilities allow. Our rapid pace, always-on world requires modern technologies to evolve, keeping continual pace with shipper and carrier operational and business needs.
Even for experienced individuals working in the transportation and logistics industry, there may be some confusion about what is a freight agent? There are a wide variety of companies and programs out there promoting opening your own freight agency, but what does that actually mean?
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In today's world, most people have a hard time admitting when things are uncomfortable or something makes them fearful. Cold calling, prospecting, and cold emails are things that make most of us uncomfortable. A very small percentage of people in sales look forward to picking up the phone and making cold calls. As someone who has worked as both an agent and an agent recruiter at Armstrong Transport Group, I have had to face my fear of cold calling. Over the last 5 years, I have found some tips and tricks to make that process a little bit easier. Improving my cold calling technique has enabled me to generate new sales leads, and grow my current customers, making me an all-around better salesperson.
Recently we’ve all witnessed what a crisis or an unforeseen disaster can do to our economy and businesses. Larger companies tend to have the cash and infrastructure in place to weather the storm. A quick and unprecedented downturn in the economy, as we have seen with COVID-19, can destroy small businesses.
Many freight brokerages are currently facing new roadblocks while continuing to keep their business running during the COVID-19 pandemic. As an agent-based logistics company, Armstrong is no different, but we remain productive and running smoothly with all of our employees now working remotely.
As a freight broker, your busy days are spent servicing multiple customers, carriers and loads. The last thing you want to worry about are dishonest people trying to take advantage of the hectic nature of this business. As the country deals with the COVID-19 pandemic, fraudulent activities are increasing to scam brokers, carriers and customers in order to collect immediate funds.
If someone mentions they work for a trucking company, most people have a pretty good idea of what that company does. They have seen enough semi trucks rolling down the highway, to know that they are moving products from point A to point B.