In today's world, most people have a hard time admitting when things are uncomfortable or something makes them fearful. Cold calling, prospecting, and cold emails are things that make most of us uncomfortable. A very small percentage of people in sales look forward to picking up the phone and making cold calls. As someone who has worked as both an agent and an agent recruiter at Armstrong Transport Group, I have had to face my fear of cold calling. Over the last 5 years, I have found some tips and tricks to make that process a little bit easier. Improving my cold calling technique has enabled me to generate new sales leads, and grow my current customers, making me an all-around better salesperson.