Thomas Deas

By: Thomas Deas on September 28th, 2023

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Steering Toward the 'Just Right' Agency-Brokerage Partnership

Agency Ownership | Business Advice | Logistics | Transportation | Agent Program | Logistics Careers

Finding the perfect partner to amplify your business can feel like the timeless tale of Goldilocks — searching through a world of extremes in search of 'just right.' As a freight agent looking to build your business, you may be meeting brokerages that are either too small to cater to your expansive vision or too large and tangled in webs of bureaucracy. But, much like the discerning Goldilocks, your quest isn't in vain. In this blog post, we'll help you find that perfect partnership, fostering both stability and growth in equal proportions.

The Challenges of Small Brokerages

Small brokerages often charm with their close-knit teams and promises of personalized attention. However, they may also present difficulties that could stifle your growth.

Limited Insurance Coverage:

Smaller entities may operate with limited insurance coverage, potentially exposing your business to financial risks, especially in cases of unexpected damages or losses.

Resource Constraints:

Limited resources can mean a reduced capacity to manage large volumes of freight. Consequently, your ability to scale up and expand your operations could be significantly constrained.

Credit - 9.28.23Limited Credit Options:

Often, these brokerages grapple with providing ample credit options, a factor that could hinder your ability to secure significant contracts or customers.

Staffing Issues:

Small teams, albeit closely knit, may lack a diverse skill set and expertise. This limitation can restrict the quality of service offered to agents, especially those desiring specialized attention.

Network Limitations:

Restricted networks could limit the geographical reach and variety of shipping options available to your customers, potentially affecting your own business's versatility and reach.

Technology Constraints:

Smaller brokerages may lack advanced technological platforms, which are critical to facilitating seamless logistics and supply chain management, thus affecting efficiency and service delivery.

Market Fluctuations - 9.28.23Vulnerability to Market Fluctuations:

Being smaller entities, these brokerages are often more susceptible to market fluctuations, having limited capacity to absorb shocks while maintaining stable and reliable services.

Limited Brand Recognition:

Smaller brokerages generally lack well-established brand recognition, posing challenges in attracting and retaining large shippers who often prefer partnering with well-known names in the industry.

The Large Brokerage Conundrum

At the other end of the spectrum, large brokerages typically enjoy vast resources and infrastructural might but can come with their own complications.

Internal Competition for Large Customers:

Large brokerages can become battlegrounds, where a fleet of agents are competing for the same large, established shippers. This internal competition can potentially thin out your opportunities, making it a race to secure prominent contracts.

Bureaucratic Hurdles:

A large-scale organization often means layers of bureaucracy. These layers can make decision-making processes slow and cumbersome. You might find yourself trapped in a cycle of red tape, where getting things done becomes an uphill battle.

Customer Service - 9.28.23Impersonal Customer Service:

With so many agents in their network, large brokerages might offer somewhat impersonal customer service, where the personal touch and meticulous attention to detail are missing.


Large brokerages can sometimes exhibit inflexibility in adapting to specific customer needs, with rigid processes and protocols leaving scant room for customization.

Higher Costs:

Maintaining a large operation often translates to higher costs, potentially leading to heftier service charges or reduced commission splits without necessarily guaranteeing proportionately higher value.

Complex Communication Channels:

Owing to their size, large brokerages might have complex communication channels, which could create bottlenecks, hampering efficiency and speed in service delivery.

Just Right - 9.28.23Finding That 'Just Right' Partnership

Choosing the perfect brokerage can be a game-changer for your career. If you’re on the hunt for the golden middle ground, we’re here to help you find it. Brokerages like ours can offer the robust attributes of a large organization with the nuanced, personalized approach of a smaller entity. 

Our experienced agent recruiters are your partners in success. They'll walk you through every element of our agent program and ensure that all your questions are answered. Whether you're a seasoned pro looking to take your business to new heights or simply navigating your options, we've got the insights, resources, and support you need.

Let's chat! No pressure, no strings attached, just an opportunity for us to be a valuable resource on your journey to finding the brokerage that's 'just right' for you.

To learn more about our agent program and take a step towards redefining your business, visit our website.

About Thomas Deas

Thomas has been with Armstrong since 2015, working in agent relations and recruiting. Prior, he served as Armstrong's Collections and Credit Manager. Thomas recruits and assists agents with day-to-day questions or challenges and provides training on Armstrong's proprietary transportation management system.